Perfect Timing

webinar, webcast on24When planning a web event, try to avoid scheduling it on a Monday, when participants are typically busy with in-office meetings, or Friday, the day of the week many people take off or leave early, advises Tricia Heinrich, senior director of strategic communications, at on24 ( To accommodate attendees on both coasts, choose a time between 11 a.m. and 3 p.m. EST.