by Michael J. Shapiro | February 20, 2020
Resorts World Las Vegas, the $4.3 billion megaresort being constructed on the North Strip on the site of the failed Boyd Echelon project, will now incorporate three premium Hilton brands into the development. Malaysia's Genting Group, which owns the resort, and Hilton today announced the new partnership for the long-awaited project. Genting had recently pushed back the opening to summer 2021, as the company worked to secure financing; that remains the targeted debut date, according to today's announcement.

The project represents Hilton's largest multibrand deal to date, and the first time the premium brands Conrad, LXR and Hilton Hotels & Resorts will debut alongside one another. Plans for Resorts World have called for two hotel towers for a total of 3,500 guest rooms; no details have yet been released as to how those rooms will be divided among the three Hilton brands. The resort properties will all be part of the Hilton Honors loyalty program and will offer the benefits typically associated with that, such as direct-book member discounts, Digital Key via the mobile app and more.

The major brand partnership follows in the footsteps of another long-awaited Las Vegas Strip project, The Drew, which is teaming up with Marriott to produce a multibranded resort. That development, which is planned for the site of the former Fontainebleau project, will consist of JW Marriott and Edition hotels in addition to a boutique property called The Reserve by Drew. Although the Marriott partnership was announced two years ago, that resort isn't scheduled to open until 2022.

For Hilton, today's deal will put the company's brands on the Strip near the convention center, not far from the site of the former legendary Las Vegas Hilton - now known as the Westgate. "Our strategic partnership with Resorts World Las Vegas underscores Hilton's commitment to expanding our footprint and portfolio of exceptional properties," said Ian Carter, Hilton's president of global development, architecture, design & construction. "We are excited to work with our new partners to create a distinct hotel experience in an unbeatable location for our future guests and Hilton Honors members."

In addition to the Hilton Hotels flagship brand and the luxury Conrad flag, the project will mark the U.S. debut of the new LXR Hotels & Resorts soft brand. LXR debuted in 2018 in Dubai with the Habtoor Palace, and is now represented in Anguilla with the Zemi Beach House and London via the Biltmore Mayfair.

Among the resort's planned facilities will be a 5,000-seat theater, 350,000 square feet of meeting and convention space, a 220,000-square-foot pool complex, a spa and fitness center, and an extensive array of restaurants and bars. Genting has previously indicated Resorts World will have an Asian-inspired design and authentic Far-East restaurants. Today's announcement doesn't change any of the previously revealed plans, according to a Hilton spokesperson, but many details will be confirmed over the coming months.