Ground was broken yesterday on the 200-room Virgin Hotels Dallas, being developed with Dunhill Partners and Gatehouse Capital. The property will open in the city's Design District in 2018 with several dining and drinking outlets, including a pool deck and bar, a rooftop lounge and the brand's Commons Club lounge.
About the groundbreaking ceremony, Sir Richard Branson, founder of the Virgin brand, blogged, "I returned to Dallas to break ground at the future home of Virgin Hotels Dallas. I changed into cowboy boots and hat, hopped onto my trusty horse Pepper, and joined the lovely Miss Texas Caroline Carothers in riding into the new hotel site in Dallas' design district. Five hundred locals, plus Mayor Mike Rawlins, the Dallas Maverick cheerleaders and star player Dirk Nowitzki, food trucks, a live band, and -- oddly for me -- facemasks of yours truly added to the fun."
"We couldn't have found a more perfect city than Dallas and a more perfect neighborhood than the Design District to continue our expansion of Virgin Hotels across America," said Raul Leal, CEO of the brand, the first hotel of which opened in Chicago in 2015. Another property currently is under construction in Midtown Manhattan on Broadway. "We're so excited to welcome guests and locals alike to experience all that our brand has to offer -- from elevated cuisine and cocktails to comfortable and spacious chambers for work, sleep and play."
Virgin Hotels Dallas will be a new-build on land acquired by Dunhill Partners in 2014. Hotels also are planned for Nashville and Palm Springs, Calif.