by Michael J. Shapiro | June 05, 2018
Cvent's shopping spree shows no signs of slowing. The meetings-tech giant has now acquired Chicago-based Kapow, an online platform through which planners can book unique venues and packaged event experiences. Kapow currently offers more than 10,000 such experiences, including private-room dining in restaurants such as Fogo de Chao, personalized group fittings at Nike stores and private screenings of popular new movies at Regal Entertainment Group theaters. Events can be purchased via Kapow online with a credit card, with all logistics organized in advance.
 
Adding Kapow to its arsenal of meeting-management tools allows Cvent to offer turnkey experiences that can be added on to larger events and booked quickly when needed. The platform also adds more unique venues to the thousands already available in the Cvent Supplier Network.
 
An increasing number of planners and organizers have been requesting this kind of functionality, according to Cvent. "Tapping into the power of the human connection to build relationships and get business done is more important than ever in our increasingly virtual world, and this central idea continues to drive our investments at Cvent," said Cvent founder and CEO Reggie Aggarwal. "That's why we acquired Kapow - to give our customers easy access to unique live event experiences that they can book whenever the need arises. We are extremely excited to add Kapow to our portfolio of solutions and to welcome our newest team members to the Cvent family."
 
The acquisition also provides Kapow with a potentially massive growth opportunity."By leveraging Cvent's research-and-development resources and market reach, we can more quickly add new venues to Kapow's platform and offer unique event experiences to more organizations than ever before," noted Kapow CEO Chris Brown.

Cvent will bring the Kapow team onboard, according to a spokesperson, and CEO Chris Brown will play an integral role at the company.