by Michael J. Shapiro | October 13, 2014
IBM and event-management company Omnience have teamed up to deliver IBM's Event Connect solution, a cloud-based mobile app designed to increase engagement at conferences. Event Connect was adapted from a mobile app IBM created for one of its largest marketing events in 2014, a mobile version of its proprietary collaboration platform that facilitated private networking by attendees and speakers. The new tool creates a private, cloud-based, event-specific social network that includes access to the agenda and session materials, speaker profiles, event news, alerts and updates. Hosts can provide attendee surveys and the opportunities to extend networking before and after the event through the app. Event Connect is available as a standalone application or as an integrated piece of Omnience's Ontrac event management software. IBM representatives can tailor the social and mobile app to a client's specific event in about a week's time.