by Michael J. Shapiro | December 03, 2014
Microsoft is launching Bing Pulse 2.0 today, a self-service beta version of the Bing Pulse voting platform that major news networks have been using for instant audience feedback. The new version has been designed for use at events of any size. "With the proliferation of the 'second screen,' audience attention is quickly being diverted," noted Josh Gottheimer, general manager of corporate strategy at Microsoft. "Bing Pulse helps event producers take control of the second-screen experience by keeping audiences actively engaged in the content at hand. Plus, event producers are immediately tuned in to their audiences and can quickly execute real-time adjustments to the programming, increasing viewer engagement and interest."

Event organizers have access to the Bing Pulse producer dashboard, which includes a "Pulsing" function that collects audience feedback as often as every five seconds, based on whether attendees agree or disagree with a point being made by a speaker. The platform also offers polling functionality, allowing organizers to push questions to attendee devices at any time. Event organizers have the option of either displaying results in real time, on air or on screens, or holding them back for further analysis. Attendees can vote from any type of device using any browser; no specific app or download is required. There is no limit to the number of participants, and the voting is done anonymously, with no data tracking. The event organizers also have the option to pre-schedule a Pulse to go live at any time. Bing Pulse 2.0 is now being offered for free for events and broadcasts of any size, format or venue, until Jan. 31, 2015.