by Allen J. Sheinman | April 17, 2013

 Northstar Travel Media has entered into a partnership with Zentila, the groundbreaking online sourcing and booking solution for meeting planners, to offer its dynamic sourcing and booking platform on Northstar's Meetings and Conventions and Successful Meetings online facility search. The new service will offer the more than 400,000 meeting planners who frequent the Northstar family of sites the ability to easily source and book their meetings directly from the facility search page, using Zentila's intuitive eRFP "Genie" and other tools. "Zentila is a natural evolution of our services, enabling us to essentially provide a 'one-stop-shopping' experience for our meeting planner users," said Bernard Schraer, senior vice president and group publisher of Northstar Media Group, in a statement announcing the arrangement. Schraer noted that Zentila is "the first solution that takes the planner down a path from sourcing to booking — creating a user experience that's as productive as it is engaging. The Zentila model gets to the heart of successfully connecting the planner and the property, avoiding the considerable amount of RFO requests that fall into the abyss."Northstar Travel Media has entered into a partnership with Zentila, the groundbreaking online sourcing and booking solution for meeting planners, to offer its dynamic sourcing and booking platform on Northstar's Meetings and Conventions and Successful Meetings online facility search. The new service will offer the more than 400,000 meeting planners who frequent the Northstar family of sites the ability to easily source and book their meetings directly from the facility search page, using Zentila's intuitive eRFP "Genie" and other tools. "Zentila is a natural evolution of our services, enabling us to essentially provide a 'one-stop-shopping' experience for our meeting planner users," said Bernard Schraer, senior vice president and group publisher of Northstar Media Group, in a statement announcing the arrangement. Schraer noted that Zentila is "the first solution that takes the planner down a path from sourcing to booking — creating a user experience that's as productive as it is engaging. The Zentila model gets to the heart of successfully connecting the planner and the property, avoiding the considerable amount of RFO requests that fall into the abyss."