by Loren G. Edelstein | October 01, 2016

A majority of meeting professionals agree that a theme enhances special events. In fact, 71 percent of those polled recently by M&C generally theme their major conferences and meetings. They find inspiration from many sources, including colleagues and media. Many recounted their favorite theme ideas; see the resulting feature Planner's Favorite Event Themes.

Source: M&C Research survey of 84 meeting professionals