by Loren G. Edelstein | March 01, 2014

Being fabulous on stage won't cut it if the material isn't relevant to the audience. In fact, 91 percent of the 117 respondents to a recent M&C Research poll cited topical relevance among their key selection criteria, followed by cost (70 percent) and recommendations (53 percent). For a list of planners' favorite presenters, click here.