by Loren G. Edelstein | June 01, 2017
Our June Research column covers reader attitudes about their job title -- and most feel "meeting planner" is inadequate to describe all that they do. Here are some selected additional findings gleaned from the survey, which drew 240 respondents.

If not "meeting planner," what is your title?

• Exhibit project manager and consultant
• Executive director
• Marketing director
• Administrative assistant
• Director of events and education
• Business development executive
• Marketing coordinator
• District marketing manager
• Senior administrative assistant
• Corporate travel agent
• Even strategist
• Chief solution strategist
• Senior director, events
• Senior director, conferences & events
• I am CEO of consulting firm; no title is used.
• Strategic event management executive
• Project manager, marketing & sales
• Marketing & outreach manager
• Director, event marketing
• Managing director
• Associate manager, corporate governance
• Research administrator
• President
• Director, education
• Director of national accounts
• Manager, global events
• Event operations director
• Marketing specialist
• Director of professional development programs
• Administrative coordinator
• Sales manager
• Director of conference & travel planning
• Consultant (although I'm a full-time employee)
• Director, operations
• Manager, seminars, partnerships and programs
• Administrative manager
• Chief strategy officer

What title other than meeting and event strategist, business event strategist or event strategist would better describe the scope of your job? 

• Event experience producer
• Consultant
• Sorry, but everyone who "plans" meetings isn't a strategist, and it dilutes the value of the title for those who are strategic vs. those managing the tactical aspects!
• Event director
• Event manager
• Manager/director, stakeholder relations
• I'm not really sure, and that's the issue. We do so much that whatever title we use, it should reflect what we contribute to the bottom line. I love the word strategist being part of the title but I've grown weary of the word event. Anyone can call themselves an event planner, etc., which devalues us as true professionals.
• Travel manager
• Conference & meeting specialist
• Meetings and events business strategist
• Events, education exhibits and sponsorship director
• Business development strategist
• Are we getting too hung up on titles? Call me whatever you want. Just pay me for what I do.
• Business meeting strategist
• COO? CS (Chief Strategist)? If I knew, I'd make the pitch for a title change myself.
• Event/operations manager
• I am not convinced that the word strategist is the best word. I find even that too limiting and too trendy.
• Call me anything, just make sure my name is on the check!
• Coordinator fits the bill more accurately.
• To be honest, I use "freelance program manager." The challenge is that "program manager" is seen in the business world as tech-related, not meeting/conference-related.
• Event experience developer
• Meeting and event professional consultant
• Manager, strategic meetings & events
• I have been a "director, meetings & travel" and plan some events in conjunction with my conferences, trade shows, keynotes, etc. But I do not consider myself an "event planner." Event planners and DMCs plan more singular functions; it's very confusing. Many people (not in the industry) think I am an event planner. When I need to plan an event, I may hire a DMC to assist me with venues, décor, transportation, etc. So, I think we are talking about two different jobs: meeting/conference/trade-show managers vs. event planning. The titles need to be differentiated.
• I have an issue with the word event as it seems to imply "fun" and social activities, and not the seriousness of the industry and its importance to the hospitality arena. I would suggest "meeting strategist."
• Strategist to me speaks to driving the content. I look at my role as a facilitator; without tables, chairs, coffee and a room you have a tough time meeting. But I don't generally create the topic of discussion. While I think "meeting planner" might be too simplistic of a term, I think "strategist" is too broad.
• Travel industry specialist
• Meeting and events logistician
• Whatever title it is, the job is the same.
• Administrative and business event strategist/planner
• The man in the middle that takes the blame from either side or both in the booking...
• I am the managing director of my global company. In that regard, I also plan all my meetings.
• I think "meeting planner" is best suited to describe the position and responsibilities.
• I don't think changing a title for any of the ones noted would better explain to a lay person what I do but would further confuse them.
• I like "strategist," but that makes it even harder to describe what we do! We are logisticians, consultants and planners. Most people's heads would explode at strategist! LOL
• Meeting and event services manager
• Creative designer (for those who design the ideas/proposals/look); event producer (for those who actually operate on-site at the event)

Please feel free to add your own thoughts in the comments field below.