. Detroit Metro Convention & Visitors Bureau Appoints Claude Molinari as New President and CEO | Meetings & Conventions

Detroit Metro Convention & Visitors Bureau Appoints Claude Molinari as New President and CEO

He will replace Larry Alexander, who is retiring after heading the CVB for 22 years.

Molinari has spent 10 years as the general manager of the TCF Center in Detroit (above).
Molinari has spent 10 years as the general manager of the TCF Center in Detroit (above). Photo Credit:TCF Center

Claude Molinari has been named the new president and CEO of the Detroit Metro Convention & Visitors Bureau, effective Jan. 1, 2021. Molinari currently serves as the general manager of the TCF Center in Detroit, which is the 17th largest convention center in the nation. 

He will replace Larry Alexander, who announced in June that he would be retiring after 22 years as head of the DMCVB. Alexander will maintain his position as chair of the Detroit Regional Convention Facility Authority.

Claude-Molinari
Claude Molinari, Detroit Metro Convention & Visitors Bureau

According to the search committee, 14 candidates were considered for the position. Molinari was chosen for his expertise in the meetings and travel industry, which includes nearly 10 years at TCF Center. His responsibilities there included developing a budget, negotiating with local trade unions and implementing safety and crisis management programs.

In his new role at the DMCVB, Molinari will be tasked with bringing travelers and meeting business back to the Detroit area. He will also lead the creation of an annual sales and marketing plan and oversee the Detroit Sports Commission, a DMCVB subsidiary.

"Claude is uniquely positioned to accept this new role," said Christina Lovio‐George, chair of the search committee and DMCVB board member. "He knows the DMCVB business, he understands the role of tourism, meetings and conventions as an economic driver in the region, and he intimately understands the challenges the tourism and hospitality industry are facing now as it deals with the impact of Covid-19."