Bastrop, Texas, Hires President for New Destination Marketing Organization


According to the Austin American-Statesman, Dale Lockett, formerly of the Albuquerque (N.M.) Convention and Visitors Bureau, has been named as the interim head of the brand-new Bastrop, Texas, destination marketing organization, which is being created in this town about 25 miles east of Austin.

The Bastrop city council voted in January to initiate the process of creating the bureau to oversee the distribution of about $2.8 million in yearly occupancy taxes to promote the destination. The city has facilities to welcome meetings; the 26,000-square-foot Bastrop Convention & Exhibit Center opened in 2011 with banquet space for up to 800 people and four meeting rooms, plus some outdoor event space. Nearby hotels include the 491-room Hyatt Lost Pines Resort & Spa and the 60-room Best Western Bastrop Pines Inn.

Lockett headed the Albuquerque bureau from 2004 to 2016, and before that was assistant executive director for the San Antonio Convention and Visitors Bureau. Anne Smarzik, the chair of the new DMO's starter board, told the newspaper she's excited to bring Lockett to Bastrop to work on the second phase of creating the organization. "We need the DMO to help with the foot traffic and just marketing all the things that we have here that people don't know about," she said.