The Los Angeles Tourism & Convention Board has named Adam Burke president and CEO. Burke has been serving as interim president and CEO since June 30, when Ernest Wooden Jr.'s retirement went into effect.
"Adam has been instrumental in guiding Los Angeles Tourism during this unprecedented challenge for the local tourism economy and we have the utmost confidence in his expertise and abilities to lead our industry's recovery journey," said Alan Rothenberg, chair of 1st Century Bank and board chair for Los Angeles Tourism. "His outstanding reputation, fresh perspective and passion for the destination will position L.A.'s tourism industry for success well into the future."
Burke has more than a quarter-century of experience in the industry. Before joining Los Angeles Tourism as COO in 2016, he served as senior vice president of customer loyalty for Hilton Worldwide and had global responsibility for the Hilton Honors program. Over the course of his 17 years with Hilton, Burke held management roles in strategic planning, international marketing, multibrand marketing, business development and more.
"I am incredibly grateful to our board of directors for the privilege of serving Los Angeles Tourism in this new capacity," Burke said. "Ernie Wooden built a world-class team during his tenure, and I look forward to continuing to work alongside our innovative team of destination experts as we navigate these truly unique circumstances. Tourism is an absolutely vital part of the Los Angeles economy, and our collective priority is to safely welcome visitors while responsibly getting Angelenos across our leisure and hospitality community back to work."
Burke also serves on the U.S. Travel & Tourism advisory board, the Global Leadership Committee of Destinations International, and the Los Angeles Sports & Entertainment Commission advisory board.