Frits van Paasschen, the former CEO of Starwood Hotels & Resorts Worldwide, has joined the advisory board of Dutch-based hotel group citizenM, a lifestyle brand. In that role, he will advise the company on its global development strategy.
In a statement announcing van Paasschen's appointment, the founder and CEO of citizenM, Rattan Chadha, said, "We've enjoyed remarkable success with the citizenM model and are now pursuing a strategy of vigorous growth in Europe, the U.S. and Asia. With his background and experience in hospitality and his understanding of technology trends, we know that Frits van Paasschen will prove an enormous asset to us, providing strategic advice on our future development and progress. As a disruptive brand ourselves, we like to work with those who favor innovation and change, and we are delighted to have an executive of his caliber on our board."
The first citizenM hotel opened at the Amsterdam (Netherlands) Schiphol Airport in 2008. Since then, the chain has grown its innovative lifestyle brand of affordable luxury primarily in urban markets. To date, its portfolio stands at nine properties, including one each in Glasgow, Scotland; New York City; Paris; and Rotterdam, Netherlands.
Since resigning from the helm of Starwood, where he was CEO for nine years, van Paasschen has been busy advising several tech companies based in the Netherlands and the United States. He also published his first book, The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy -- a unique look into the trends that are shaping the world of the future, from digital technology and global development to urbanization and business disruption.