. Group Room Nights Up Significantly Through Q2 2013 | Meetings & Conventions

Group Room Nights Up Significantly Through Q2 2013

Committed room nights from groups are up 5.7 percent through the second quarter of next year, according to data from the July 2012 TravelClick North American Hospitality Review. The study looks at group sales commitments and individual reservations across 25 North American markets that were booked for July 2012 to June 2013. Transient travel reservations are up 7 percent for the same period. Overall committed occupancy is up 6.1 percent compared with the same time frame a year ago, and average daily rate is showing a 5.5 percent hike. The latter is due largely to transient rates, which are currently running 6.7 percent higher than last year's tally. Group business is strong for the rest of this year, according to the report. Group commitment is showing an impressive 11.1 percent year-over-year growth for the month of August, leading to a solid 5.6 percent rise for the third quarter. Group committed occupancy is up 8.1 percent for the year's final quarter, compared with this time last year.