Southern Living Magazine has announced the development of a branded hotel on the banks of the Black Warrior River in Tuscaloosa, Ala.
The $60 million Southern Living Hotel Tuscaloosa is expected to open in early 2021 and will be designed with the female traveler in mind. "All [elements] are going to be developed to meet the needs of the female traveler," said William Shoaf, president and CEO of Lifestyle Hotel Group, who is developing the property. Shoaf said the hotel is specifically meant to cater to the approximately 20 million women who subscribe to Southern Living magazine.