Meetings & Conventions: Incentive News
BIG APPLE REAPS MORE REWARD TRAVEL
Incentives Turn to NYC
The renovated Theater District
It doesn’t have a year-round sunny climate, nor is
it a golfers’ paradise. Yet, New York City is one of the hottest
destinations of the year for U.S. incentive programs.
Anthony Napoli, president of Briggs Red Carpet Associates, a New
York City-based destination management company, says the newfound
popularity is due to “patriotic feeling; loyalty to a city that was
hard-hit, and the fact that everyone sees us as part of the United
States again.”
Napoli’s firm has seen a 25 percent increase over last year in
the number of U.S. groups holding incentive programs for the first
time in New York City.
At PRA Destination Management New York, overall incentive
bookings are up 50 percent over last year’s numbers. “About 20
percent of new business is due to cancellation of international
programs,” said PRA president Patrick Sullivan.
Scitor, a systems and engineering consulting firm based in
Herndon, Va., will hold its incentive program for 1,600 people in
New York for the first time this October. “Until this year, we’ve
always gone to sunny resorts,” said Lee Scott, Scitor’s corporate
event manager. “We chose New York because we wanted a destination
that was different and exciting, as well as U.S.-based.”
Although the destination was selected prior to Sept. 11, Scott
said it had not yet been announced to participants. She and her
managers felt pretty good, she said, when employees called to ask
if their next program could be held in New York as a show of
support for the city.
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