Destination Marketing Association International has formed a strategic partnership with Ampsy, a firm specializing in social geofencing and analytics technology.
Through this partnership, destination marketing organizations will have access to Ampsy's products and services that benefit destinations, including detailed analytics on travelers who share social content about events, venues and attractions in their respective communities. According to an Ampsy spokesperson, the platform enables clients to draw virtual boundaries around venues or event locations on a Google map to set the "geofence" area; the system then collects social posts shared specifically within that boundary.
"Ampsy's capabilities around social insights, data and audience interaction provide new and powerful tools to our members," said Don Welsh, president and CEO of DMAI. "We know that DMOs are always looking for the best possible ways to provide metrics through which to measure results, and Ampsy offers a new and exciting range of options."
"We're thrilled to partner with DMAI, who are pioneers in bringing new and innovative marketing and analytics tools to their DMO members," said Jeremy Gocke, CEO of Ampsy. "This partnership will bring a new layer of social and economic impact data to DMOs, giving them granular insights into a traveler's social journey through their cities."
Ampsy and DMAI say they will continue to work together to share information with DMOs about these integrated technologies and services throughout 2017.