The International Association of Exhibitions and Events has entered into a reciprocity agreement with the Russian Union of Exhibitions and Fairs. The deal, a demonstration of the commitment by both associations to the international exhibitions and events industry, will provide additional opportunities for IAEE and RUEF members to connect and develop new shows and other face-to-face events.
The organizations will work together to advance the industry through education and networking events; member-level pricing for each organization's events; recognition of the respective professional designations offered; sharing of research, data, news and information; creation of co-sponsored initiatives to facilitate member interaction, and opportunities for association leaders to participate in reciprocal events.
This is IAEE's 25th reciprocity agreement with a non-U.S. exhibition industry association. The organization will hold its annual meeting Expo! Expo! Dec. 1-3 in Baltimore, Md.