A Dramatic Re-emergence for the Petersen Automotive Museum

Following a 14-month, $90 million renovation project, the Petersen Automobile Museum is celebrating its grand re-opening with a dramatic new exterior and a completely revamped interior that is expected, in part, to make the museum more friendly to meetings and events. Located in the Miracle Mile area of Los Angeles that is also home to the Los Angeles County Museum of Art and the future Academy Museum of Motion Pictures, the Petersen features a vibrant red exterior covered in huge stainless steel ribbons. Those ribbons are also incorporated into the penthouse-level event space, which features spectacular views of Los Angeles and can accommodate groups of up to 300 people.

The museum’s interior exhibit space totals 95,000 square feet, separated into three themed floors (History, Industry and Artistry) connected by a central staircase. Current exhibits include “Cars of Film and Television,” which range from an Aston Martin featured in “Spectre” to a Pontiac used in “Breaking Bad”; the “Precious Metal” exhibit featuring rare and exotic cars all finished in silver; and the “Artistry of the Automobile,” with works by Alexander Calder, David Hockney and Robin Rhode.

Groups can rent particular levels (which can each accommodate 300 to 600 people) or the entire space for events. One of the changes that made the museum more “function-friendly” is the fact that many of the cars are on platforms that can easily be moved for groups that might require a certain configuration. The Petersen also features small meeting rooms and is expected to open a new Drago Ristorante in spring 2016 that can also cater events.