Meetings & Conventions: Incentive News
WorldTravel BTI Flexes Muscle
WorldTravel BTI, the Atlanta-based agency that
merged in February with McCord Travel Management, aims to become a
bigger player in the incentive market. According to Bruce Black,
McCord’s former CEO and current CEO of WorldTravel’s meeting and
incentive division, the merger “probably makes us the fourth
largest incentive firm in the United States, after Maritz, Carlson
and BI.”
The 100-person meetings and incentives division, based in
Chicago, will offer merchandise and communications, as well as
travel rewards for programs. The company will partner with other
suppliers to provide these added services, said Black.
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