The Evolution of Sports Events


While sports events have lured crowds for centuries, the evolution of the industry as it is today began in earnest about 20 years ago. In 1998, Timothy Schneider, founder of SportsTravel magazine (a sister publication of M&C under the Northstar Meetings Group umbrella), launched the TEAMS Conference & Expo.

The goal was to help close the gap between cities and convention bureaus, which were beginning to form commissions to attract such events, and sports organizations that were getting more savvy about where to hold their competitions.

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