The Abu Dhabi Convention & Exhibition Bureau and the Professional Convention Management Association have signed a strategic agreement aimed at elevating the UAE capital's meetings business and business tourism profile. The agreement was announced during PCMA's Convening Leaders conference in San Francisco, which takes place Jan. 5- 8.
Through the venture, PCMA will support ADCEB in three key areas: providing convention services manager training for elected event executives, hosting an Abu Dhabi advisory summit in 2020 and introducing of a series of educational programs to help build the knowledge base and event management capabilities within Abu Dhabi.
In a statement announcing the agreement, Sherrif Karamat, CAE, PCMA president and CEO, said: "Abu Dhabi and PCMA are perfectly aligned as we both recognise that the business events industry can play an instrumental role in economic and social transformation. Abu Dhabi also realizes that this requires the development of their most important asset - their citizens and this is where PCMA can bring tremendous value as the global leader in the business events industry."
Mubarak Al Shamisi, director of ADCEB, stated that "Abu Dhabi is strengthening its industry capabilities to serve the global community of business event strategists, planners and organizers through education and knowledge sharing, and partnering with an esteemed global entity such as PCMA is key to achieving that. We are very excited about this partnership and look forward to the successes it will bring in 2020 and beyond."
The agreement is the latest initiative implemented by the ADCEB and the Department of Culture and Tourism-Abu Dhabi to increase the emirate's MICE business. Last year, the ADCEB established a MICE advisory committee led by Chinese industry leaders and became a premier partner of IBTM World, the global meetings industry exhibition.