GroundLink Black-Car Service Launches New Technology

Liz Carisone, CEO of GroundLink

GroundLink, a global black-car service, has unveiled a new technology platform for managed business travel. Called Brio and to be made available in the fall, the new tool allows travel managers to book single and multiple rides on behalf of others, and more.

"It was our goal to leverage the latest technology services along with our award-winning, high-touch customer service and deep understanding of the managed business travel space, to bring an intuitive, groundbreaking solution to our corporate travel partners," said Liz Carisone, CEO of GroundLink. "We believe that Brio is just that." Marcou Transportation Group, the parent company of chauffeured transportation providers Dav El and BostonCoach, acquired GroundLink in January, giving the company access to vehicles that are well suited to the needs of the group market.

Brio handles both business and personal accounts for passengers, while giving travel managers full transparency into their company's ground transportation spend and expense management functionality. The tool is corporate travel policy compliant, and offers the ability to manage all passengers and rides simultaneously with a group feature.   

GroundLink also launched its Ride Now service in Boston, an app-based service that allows customers to be picked up by a black car in 20 minutes or less. Ride Now also is available in Austin, Texas; Chicago; Dallas; Houston, and New York. All trips are provided by professionally trained drivers who have been vetted and are fully insured. Current prices to Boston Logan from downtown Boston start at $51 for Ride Now users.

"Boston is the latest city to join our growing number of Ride Now markets, as we continue to rapidly expand this service as the perfect complement to our scheduled service," said Carisone. "While business travelers still prefer to schedule many of their rides, such as trips to the airport, they also want to have access to last-minute rides for that impromptu meeting or a pickup from the airport that they didn't book in advance. Ride Now is the perfect solution for such instances."