by Michael J. Shapiro | October 16, 2018
Meetings-tech behemoth Cvent has acquired Social Tables, the collaborative-diagramming and seating-technology platform for event venues. The innovative tech is the latest acquisition in Cvent's buying spree, which has included both QuickMobile and instant-venue-booking-platform Kapow just since this spring. Coming on the same day as news of Aventri's acquisition of ITN International, it seems that consolidation in the event-tech space is reaching a fever pitch.
Since its inception in 2011, Social Tables has grown quickly, powering nearly 4.5 million events in that time. The platform offers direct access to a database of 4 billion square feet of to-scale function space; according to Cvent, one in three full-service hotels in North America uses Social Tables to work with planners, helping to arrange 100,000 gatherings each month. Among the more than 5,000 organizations that have used Social Tables are Forbes, Hyatt, Live Nation, Under Armour and the Venetian resort in Las Vegas.

Cvent serves both the planning and hospitality communities with its platform, and the acquisition of Social Tables speaks to the collaboration between them. Rather than use disparate tools to manage floor-plan design, Cvent customers on both sides can use the Social Tables Event Services Solution to create diagrams and renderings quickly, with the capability of real-time edits that can be made by each.

The acquisition should also add a wealth of richer content to the Cvent Supplier Network. The venue-sourcing facet of Cvent's platform will now include a more visual, interactive plan of properties' event spaces. That could potentially benefit both planners and the venues themselves.

"Cvent is the clear global leader in event management, and we are thrilled to continue the Social Tables journey with them," said Dan Berger, founder and CEO of Social Tables. "We're looking forward to continuing to work with all of our customers to offer our market-leading solutions as part of Cvent. Together, we will improve how events are sourced, managed, and executed.... I'm truly excited about the additional opportunities we will have going forward with Cvent under Reggie's leadership."

Cvent co-founder and CEO Reggie Aggarwal echoed Berger's enthusiasm. "With Social Tables we can offer new ways for our event and hospitality customers to work better together to manage events," he said. "We've known and respected Dan since the inception of Social Tables, and we are extremely excited to welcome him and the rest of the Social Tables team to the Cvent family."