Per internal communications obtained by M&C, HelmsBriscoe wrapped up a record year, booking $1.275 billion in room revenues for 2017, an increase of $75 million over the prior year. The 50,000 programs handled last year by the third-party meetings procurement and site-selection firm represented 6.4 million room nights - an increase of 400,000 room nights over 2016 totals.
Scottsdale, Ariz.-based HelmsBriscoe employs 1,300 associates and operates in 55 countries. The company celebrated its 25th anniversary last March, introducing new branding, including a new logo and a revamped website.
"The launch of our new logo and branding is a way for us to celebrate how far our company has come over the last quarter-century," said Roger Helms, HelmsBriscoe's founder & CEO, in March. "We are thankful to our associates, clients and partners who helped to get us to this pivotal milestone, and we are excited for our company's next chapter."