'Vote Travel' Campaign Targets Political Convention Delegates

The U.S. Travel Association yesterday detailed the second phase of its Vote Travel campaign, to take place in conjunction with the national political party conventions in Tampa, Fla., and Charlotte, N.C., over the next two weeks. The goal of the campaign, initially launched in February, is to ensure that policymakers understand the value of the travel industry and view travel as the key to economic recovery. In a conference call to the press yesterday, Blain Rethmeier, senior vice president, public affairs, for U.S. Travel, outlined plans to "embrace an aggressive and muscular presence at these conventions, leveraging the assets of the industry." The Vote Travel outreach at each convention will include these initiatives:

·         Vote Travel branded key cards will be handed out at Marriott hotels in both Tampa and Charlotte.

·         Vote Travel Digi-Clean microfiber screen cleaners will be provided to anyone renting a car from Hertz and Enterprise. The cloths will be printed with statistics on the economic impact of the travel industry and a call-to-action for delegates to visit the VoteTravel.org website.

·         Back-of-the-house tours will be available for policymakers and delegates, in partnership with Marriott, to show the nuts and bolts of how a convention works.

·         Street marketing teams will hand out Vote Travel T-shirts and buttons.

·         Taxi cabs will receive Vote Travel air fresheners.

·         Convention bus drivers will be wearing Vote Travel buttons.

For more information, visit votetravel.org.