Choosing a Keynote Speaker

Word of mouth is most influential factor for planners

Budget Matters pie chartRelevance to the audience is a top priority when choosing a keynote speaker, followed by cost, according to the 114 meeting professionals who responded to a recent M&C survey. More than half of planners typically pay less than $5,000 for a keynote speakers. For a list of the best speakers your peers have heard in the past two years, visit  

Search Process bar chart13% of meeting professionals do not pay speakers.

3% budget more than $50,000 for a big-name keynoter.

81% say topics related to their organization's industry are highly regarded by attendees.

8% report that political presentations get high marks.

55% often find good speakers from events they attend.


NL Research 092012 data chart 

Source: M&C Research survey of 114 meeting professionals