Meetings & Conventions: Incentive News
CREATION OF A NEW INCENTIVES GIANT
Maritz Gets McGettigan
McGettigan Partners’ Christine Duffy (left), and Jeff
Reinberg of Maritz Travel
The Fenton, Mo.-based Maritz Travel Co., one of
the top two global incentive firms (along with Minneapolis-based
Carlson), purchased McGettigan Partners in November. The price of
the acquisition was not disclosed, as both firms are family owned
and privately held.
McGettigan, based in Philadelphia and with 400 employees working
there and in additional offices in Boston, Indianapolis and San
Francisco, will continue to operate under its own name as a
division of Maritz Travel. Christine Duffy will retain her title
and role as McGettigan’s president and COO. Through the merger,
says Duffy, McGettigan gains a global presence (Maritz has offices
in Canada, Mexico and Europe), a broader product line to offer
clients, especially in the field of performance improvement, and a
huge group travel infrastructure that provides in-house services
such as airline ticketing.
Also, the purchase gives the much smaller McGettigan a fighting
chance to weather the current economy. “We’re in a better position
now,” said Duffy. “Many small independent firms are going to have a
hard time in the next year.”
According to Maritz Travel’s CEO, Jeff Reinberg, the acquisition
gives his company a presence in the lucrative pharmaceutical
industry. Maritz’s traditional clientele has been in the auto,
insurance, financial services and telecommunications fields.
Reinberg also mentioned McGettigan’s meeting consolidation
product, Enterprise Solutions, as another benefit of the
acquisition. “It will work well with incentives,” he said. “It
helps clients determine the return on investment for their
incentive programs, which is something that more and more firms
will be interested in.”
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