Maritz Gets McGettigan

Meetings & Conventions: Incentive News

McGettigan Partners’ Christine Duffy (left), and Jeff Reinberg of Maritz Travel The Fenton, Mo.-based Maritz Travel Co., one of the top two global incentive firms (along with Minneapolis-based Carlson), purchased McGettigan Partners in November. The price of the acquisition was not disclosed, as both firms are family owned and privately held.

McGettigan, based in Philadelphia and with 400 employees working there and in additional offices in Boston, Indianapolis and San Francisco, will continue to operate under its own name as a division of Maritz Travel. Christine Duffy will retain her title and role as McGettigan’s president and COO. Through the merger, says Duffy, McGettigan gains a global presence (Maritz has offices in Canada, Mexico and Europe), a broader product line to offer clients, especially in the field of performance improvement, and a huge group travel infrastructure that provides in-house services such as airline ticketing.

Also, the purchase gives the much smaller McGettigan a fighting chance to weather the current economy. “We’re in a better position now,” said Duffy. “Many small independent firms are going to have a hard time in the next year.”

According to Maritz Travel’s CEO, Jeff Reinberg, the acquisition gives his company a presence in the lucrative pharmaceutical industry. Maritz’s traditional clientele has been in the auto, insurance, financial services and telecommunications fields.

Reinberg also mentioned McGettigan’s meeting consolidation product, Enterprise Solutions, as another benefit of the acquisition. “It will work well with incentives,” he said. “It helps clients determine the return on investment for their incentive programs, which is something that more and more firms will be interested in.”

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