New Starwood Tool Helps Meeting Professionals Earn, Track Loyalty Points

Meeting and travel professionals who are members of the Starwood Preferred Guest (SPG) loyalty program will now find it easier to track and earn loyalty points, according to Starwood Hotels & Resorts Worldwide, which yesterday launched the SPG Dashboard, a new tool for SPG Pro members.

Highlights of the new SPG Dashboard include the following:

  • Recognition of meeting planners via an SPG Pro "badge";
  • An easily accessible account snapshot that includes stays and nights earned year-to-date, as well as what is required to get to the next tier;
  • A central location for relevant promotions;
  • Access to exclusive Starpoints opportunities, thanks to the addition of new bonus-earning activities. For example, planners can receive 100 bonus Starpoints for completing one of Starwood's "ProLearning" education modules or 500 bonus Starpoints for booking a STARPRO rate stay (discounted stays that are available to SPG Pro members who complete Starwood's "Loyalty" and "Brands" ProLearning modules).

"SPG values its partnership with the travel-professional community, and we are continuously offering new and exciting ways for SPG Pro members to earn even more Starpoints," said Chris Austin, vice president of global leisure, luxury, and TMC sales. "SPG Dashboard was designed to complement existing SPG Pro tools and to encourage SPG Pro members to maximize their membership."