The Linq Hotel Opens for Business in Las Vegas

The 2,253-room Linq Hotel & Casino officially debuted on Friday, a rebranding of Caesars Entertainment's Quad Resort & Casino, which before that was the Imperial Palace. Taking its new name from the new outdoor retail and entertainment promenade it borders, The Linq aims at the "socially active" traveler interested in the new entertainment complex and its High Roller observation wheel. Room service will be available from a number of Linq outlets, including Brooklyn Bowl and Guy Fieri's Vegas Kitchen & Bar. The property is debuting five new suites with views of either the Strip or the High Roller, as well as a new lobby bar, 3535. A new meetings venue, the Vortex Roof Deck, will open in March 2015.