The long-awaited experiential art and entertainment complex Area15 opened last week in Las Vegas. The multipurpose gathering facility, which had a soft opening in very limited fashion last February, has debuted a wide variety of experiences and venues within the complex - under strict health and safety guidelines. Admission is free but pre-registration is currently required to manage capacities, and all guests must wear face masks on-site.
Attractions within include immersive activations, expansive art installations, unique retail outlets, bars and restaurants. Otherworldly design and cutting-edge technology are visible throughout the facility, which offers 40,000 square feet of indoor and outdoor event space and free parking for more than 800 cars.
The following outlets are currently open at Area15:
- Art Island - a permanent gallery that displays large-scale, commercially available, festival-inspired artwork
- Birdly virtual reality experience - a VR activity that allows participants to "fly" like a bird through the skies of New York, Singapore or the prehistoric world, or to compete in a futuristic game of flight
- Emack & Bolios - the Boston-based eatery in its Western debut, with a menu that includes ice cream, yogurt, homemade fudge and chocolate, microbrewed sodas, vegan selections and more
- Gallerie 360 inside The Portal - a fully immersive audio and visual experience inside a 360-degree projection-mapped room, which can also host events
- Haley's Comet - an indoor, electric dual-track suspension ride that provides an exhilarating race above the unique art in the Spine gallery
- Oddwood - a bar serving premium beers and cocktails, designed around a nearly 23-foot-high Japanese maple tree sculpture featuring more than 5,000 LED lights
- Sanctuary - a tranquil, airy dome made from all natural materials and populated with lush plant life, available for private events
- Shogyo Mujo - an interactive, 12-foot-tall skull sculpture, covered in 3D projection mapping and synced to music
- The Beast Pop-Up Food Experience - a dining venue in the outdoor A-Lot, where guests can eat and drink under the open sky, surrounded by massive sculptures and "art cars"
- The Spine - the main gallery, running the length of the venue's corridor and filled with art installations, brand activations, stores and F&B outlets
- Valyrian Steel - a kinetic art car in the Spine
- Wild Muse Boutique - a store with handcrafted and sustainable apparel, accessories, art and eco-friendly health-and-wellness products
Among the many venues slated to open in the coming months are the "interactive superstore" Meow Wolf's Omega Mart, Lost Spirits Distillery, Dueling Axes axe-throwing club, Emporium Bar and Arcade, Wink World café, Rocket Fizz candy shop, Intel Innovation Hub, The Beast Food Hall by Todd English, golf simulator Five Iron Golf and VR experience Virtualis.
Area15 will follow recommendations and guidance from the World Health Organization and Centers for Disease Control and Prevention and use cutting-edge technology to maintain standards - such as an AI-driven thermal-scanning platform that screens temperatures, detects the absence of face masks and alerts staff when social-distancing thresholds are not being met.