Crowne Plaza Assembles 'Meeting Mentors' to Provide Tips for Planners


Left to right: Tahira Endean, Christy Lamagna, Julian Lwin and Michaela Alexis

Crowne Plaza Hotels & Resorts has introduced a new program for planners, the Crowne Plaza Meeting Mentors. The program is built around a panel of four industry experts who will partner with Crowne Plaza to share their insights and expertise in event strategy, design, technology and social media. They'll do so via a dedicated website where they will publish videos, blog posts and other content infused with meeting-planning tips and tricks.

"The best meetings are those where the attendees, planners, presenters and trainers feel compelled to take action. When all of the people involved in a meeting meaningfully connect, the resonance is impactful," said Meredith Latham, regional vice president of Crowne Plaza Hotels & Resorts, which is part of InterContinental Hotels Group. "With this people-centric approach in mind, we have engaged the team of Meeting Mentors to help unlock the potential of all Crowne Plaza meetings. The mentors, together with our worldwide team of Crowne Plaza meetings directors and the meeting planners they support, will take meetings to a new level."

Crowne Plaza's Meeting Mentors are event strategist Christy Lamagna, founder of Strategic Meetings & Events; event-technology and design expert Tahira Endean, author of Intentional Event Design; personal-branding coach Michaela Alexis, who specializes in social media and relationship marketing; and experiential design director Julian Lwin, owner and creative director of Lwin Design Studio.

"The key to a successful meeting is understanding your target audience's needs and delivering. I'm excited to join Crowne Plaza and this team of meeting experts to provide meeting planners with the tools and resources they need to better serve their attendees," Lamagna said. "Each of the Meeting Mentors brings a unique perspective to the planning process. Combining our individual strengths will help meeting planners design strategic events that achieve business goals."