Hotel Ziggy Opens in West Hollywood

The music-themed boutique property has 108 rooms and more than 10,000 square feet of event space.

The 108-room Hotel Ziggy, a rock-themed boutique hotel on the Sunset Strip in Los Angeles, has opened for business. The property, which celebrates rock history with wall-to-wall music memorabilia, has a ground-floor live-music venue called Backbeat for local musicians. 

The West Hollywood hotel offers a cocktail lounge and pizza joint in addition to the music venue, and it's positioned to draw locals as well as hotel guests. Check-in happens at the bar in the lobby, which is lined with hundreds of vinyl albums. Decoupaged walls and ceilings likewise pay tribute to musicians past and present, with a focus on California bands.

"We created Ziggy to provoke stimulating and meaningful conversations with the intent to spark curiosity and playfully challenge perspectives," said Jon Bortz, chief hotel imagineer at Pebblebrook Hotels, the hospitality company behind the new property. "What better location than the Sunset Strip to celebrate the rebellious spirit of norm-breaking musicians who have changed how we live?"

The hotel's saltwater pool, said to be the largest in West Hollywood, includes a large deck where up-and-coming deejays will perform live sets. The pool's courtyard and the adjoining lobby spaces are decorated with large murals and a mix of modern and vintage furniture.

Hotel guests have access to the on-site "Shred Shed," from which they can borrow electric and acoustic guitars, amps, records, record players or Walkmans, as well as backpacks to use while looking for inspiration in the surrounding neighborhoods. The on-site eatery, B-Side Pizza, fronts Sunset Boulevard and references mid-century carhops with an old-school pick-up window.

The property's more than 10,000 square feet of event space includes the Backbeat music venue, the lobby, the restaurant, the pool courtyard and several fourth-floor meeting rooms.