The Tommy Bahama lifestyle brand, currently known for its retail stores, bars and restaurants, is adding a resort to its portfolio. The 215-room Miramonte Resort & Spa in Indian Wells, Calif., will become the Tommy Bahama Miramonte by late 2023.
The Greater Palm Springs resort in the Coachella Valley will remain open during the transformation, which will include a new restaurant and bar concept, as well as a new boutique and reimagined public spaces. There are plans to create additional Tommy Bahama resorts in the future.
“This is a natural progression of the Tommy Bahama brand,” said Doug Wood, CEO of Tommy Bahama. “We have been talking about the idea of a Tommy Bahama resort for decades and believe that our brand’s aesthetic, successful $100 million food-and-beverage business and guest feedback support our brand’s evolution into new areas of the hospitality industry. The Tommy Bahama Miramonte Resort & Spa is a great way for us to extend our brand and give our guests the resort experience they are looking for.”
The brand and Lowe, the real estate investment company that owns the hotel, have been discussing the rebranding possibility for several years, and Lowe has been making capital improvements to the resort. The rebranding transformation represents the final phase of the renovation plan.
The resort offers 35,000 square feet of meeting space, including 15,000 square feet outdoors. The property also has three large pools and a 12,000-square-foot spa.