Does a Hotel Brand Matter?

Absolutely! planners are extremely loyal to favorite chains

The flag matters. The majority of 113 respondents to M&C's research survey say brand affiliation is important when choosing a meeting hotel. Many worry that consolidation will dilute differentiation. And they have strong opinions on what the Marriott/Starwood merger will mean to the meetings industry. Read more at

Source: M&C Research survey of 113 meeting professionals   
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