. Marriott Rebrands Meetings Hotel North of Dallas | Meetings & Conventions

Marriott Rebrands Meetings Hotel North of Dallas

The 300-room hotel and convention center in Allen unveils its new name on July 28.

The Canyon Bar & Grill at the Marriott Dallas Allen Hotel & Convention Center
The Canyon Bar & Grill at the Marriott Dallas Allen Hotel & Convention Center

Debuting on July 28 is the 300-room Marriott Dallas Allen Hotel & Convention Center, a rebranding of the Delta Hotels property that opened in January 2019. All guest rooms have been brought up to the Marriott Hotels standard and an extensive ground-level M Club space for Elite and Club paying guests will be unveiled later this year.

The hotel is connected to the Watters Creek Convention Center and the two offer 79,000 square feet of combined event space. The meeting rooms were designed for flexibility with pivotable walls, moveable partitions and soft seating. The Watters Creek Convention Center’s 15 meeting rooms are equipped with state-of-the-art technology and tools, including hybrid-meeting audio and visual technology, LED lighting and accessible features. 

The hotel has a 40,000-square-foot, column-free exhibit space; the 12,000-square-foot Starlight Ballroom; and an outdoor patio and courtyard surrounding the hotel’s pool deck.

"This is an exciting time for the City of Allen," said Allen Convention & Visitors Bureau director Karen Cromwell. "The hotel and convention center have had the pleasure of welcoming back some incredible regional/national conventions and meetings this year, and we are excited at the opportunity to bring an even higher level of elevated experience to planners and their guests as a Marriott property."

Beyond its state-of-the-art event space, the Marriott Dallas Allen Hotel & Convention Center provides guests a sophisticated retreat in north Dallas in which to stay, relax and unwind. The hotel’s aesthetic, blending modern minimalism with rustic design materials, combined with its use of curated art from local artisans, captures the energy of the urban Texas landscape.

"In addition to all of the new amenities that the Marriott Dallas Allen is offering, our staff is still prioritizing the safety and health of guests by cleaning with CDC-recommended chemicals and offering contact-free check-in," said Michael George, CEO of Crescent Hotels & Resorts, which manages the hotel.

The Texas Canyon Kitchen is open for large private groups, and the Canyon Bar & Grill serves Texas cuisine for breakfast, lunch and dinner. The property also now offers guests à la carte dining service in their rooms.

The latest equipment and weights are available in the fitness center, and more than 70 shops, restaurants and bars are across the street at Watters Creek at Montgomery Farms, a retail and dining district.