When Don Welsh took over as CEO of Destinations International in April 2016, the association for destination marketing organizations (aka convention and visitor bureaus) was looking inward to redefine how it would serve its constituency. In the years since, outward influences have come to the fore, in forms such as discriminatory legislation (see the North Carolina and Texas bathroom bills of 2016-17) and severe budget cuts (will Visit Florida survive the state's efforts to defund it?).
Welsh's charge now is to help DMOs through these rough waters, as well as lead the group's members as they look beyond visitors to begin serving their regions' citizens. M&C sat down with Welsh to discuss these issues and the evolving role of DMOs.
Read more about this at NorthstarMeetingsGroup.com.