Photo Credit: Timbri Hotel San Francisco
The 236-room Timbri Hotel San Francisco, part of Hilton's Curio Collection, announced its rebrand from the former Line SF at the end of 2024. The first Curio Collection property in the city, it debuted when Highgate took over management of the stylish boutique hotel, which had been operating as the Line since it opened in 2022.
In the city's Mid-Market neighborhood, the hotel is in a striking, Flatiron-inspired building that references San Francisco's classic architecture while embracing a modern, hip and creative design inside. A minor refresh was made to the interior look when the rebranding occurred, but the nods to local art and culture remain throughout the property.
Light-filled guest rooms sport a contemporary, clean design, while maintaining several references to the industrial, unfinished look favored by the Line aesthetic. The property has 6,250 square feet of indoor and outdoor meeting space in total, including a 2,000-square-foot hospitality suite with gathering space and an adjoining terrace, as well as a rooftop solarium bar and restaurant.
F&B venues at Timbri
The hotel features a few food-and-beverage options that aim to be local hangouts as well as guest-friendly. Among them:
- Rise Over Run: The property's signature rooftop bar, restaurant and solarium is a carryover from the Line SF, offering impressive views of the neighborhood and city skyline along with innovative cocktails, a Mediterranean-inspired menu and a calendar of regular live music.
- Dark Bar: The lobby bar is moody and, well, dark, with cozy booths, a fireplace, small bites and cocktails.
- Spoke Coffee & Café: The casual coffee shop on the lobby level has direct street access and serves the local business community as well as hotel guests. On the menu are specialty coffee, juices, pastries and full breakfasts prepared on site.
Convenient and challenging location
Across the street from the Golden Gate Theatre and the Warfield, and a short walk from Union Square and the Moscone Center, the Timbri is convenient for both theater-goers and convention attendees. The challenge comes from being just on the edge of the Tenderloin neighborhood, where Market Street converges with Turk and Mason. The Line leaned into the "film noir" history and character of the neighborhood, while the Timbri bills itself as a sanctuary in the city. Both descriptions are apt, although guests unfamiliar with the Tenderloin may be taken aback by the economic struggles and substance abuse evident nearby. Both the city and hotel have provided street ambassadors when citywides are in town, ensuring attendees are safely walking in the right direction to conferences and events.
For groups more comfortable with urban flavor, there is much to be said for the walkability, nearby eateries and character of the location. As someone who once assistant-managed a music store across the street, I can attest to the fact that the neighborhood has long been a colorful one; that doesn't mean I don't miss my favorite Vietnamese lunch spot.