. Richard Branson Opens Virgin Hotels Dallas, the Brand's Third Property in the U.S. | Meetings & Conventions

Richard Branson Opens Virgin Hotels Dallas, the Brand's Third Property in the U.S.

The new hotel has 268 "chambers" and 15,500 square feet of indoor and outdoor event space.

The view from the dressing room into the lounge of a chamber at the new 268-room Virgin Hotels Dallas.

Virgin Hotels, the lifestyle brand from Sir Richard Branson's company, has opened its third U.S. property. The 268-room Virgin Hotels Dallas features two penthouse suites and the Pool Club, a fourth-floor rooftop pool and terrace with views of the city's skyline. 

The property's multiple dining and drinking outlets include the brand's flagship restaurant, bar and lounge called the Commons Club, and the Funny Library Coffee Shop. The Commons Club features The Kitchen by Matt McCallister, where the chef showcases a seasonally driven menu with French influence, and The Bar, offering curated cocktails. The hotel has more than 15,500 square feet of indoor and outdoor event space.

Called "chambers," the guest rooms are divided into the "dressing room" (bathroom) with sit-down makeup desks, illuminated mirrors and an extra-large shower with a bench, and the Lounge (bedroom), featuring Virgin's patented ergonomically designed beds, plus yoga mats and red SMEG mini refrigerators stocked with street-priced snacks. Sensors run the lighting system, which automatically comes on when guests move around the room.

Virgin Hotels Dallas is the first property in the city's Design District, which lures visitors with furniture shops, interior-design studios, art galleries, museums and restaurants. Celebrating the arts and culture scene in Dallas, the hotel's look incorporates natural textures and materials, along with hand-crafted elements.

"I've always had so much fun visiting Dallas, so I'm thrilled that Virgin will have a home in this exciting city," Branson said of the debut. "Our hotel in the Dallas Design District will have all the signature features of a Virgin Hotel, including the Commons Club, our beautiful chambers and my personal favorite, the Yes button. But I think I'm most excited to take a dip in our wonderful rooftop pool."

The Dallas property joins the 250-room Virgin Hotels Chicago and 194-room Virgin Hotels San Francisco, adhering to the brand's "no nickel and diming" policy of street-priced minibars, free WiFi and no resort, urban or amenity fees. The Yes button on hotel room phones aims to provide fast service, directly connecting guests to an employee who can assist with any need.