IMEX Group Makes Industry Predictions

 According to the IMEX Group, the organizers of the IMEX Franfurt and IMEX America trade shows, the meetings industry will experience increased attendance, use of gamification, monetized meetings apps and political advocacy next year. Among other trends the group cited in its top 10 predictions for the industry in 2013: neuroscience-based meeting formats, destination "mascots" to help create more memorable marketing campaigns, more green meetings, greater use of social media -- Twitter, You Tube, Facebook, Pinterest -- for messaging and communication, more CSR activities and increased brand loyalty.