. PCMA Releases Millennial Generation Research | Meetings & Conventions

PCMA Releases Millennial Generation Research

 The Professional Convention Management Association Education Foundation last week released the findings of a survey commissioned to gauge the perspectives and attitudes of the Millennial generation. Called "What the Millennial Generation Prefers in Their Meetings, Conventions and Events," the report is based on a survey of more than 2,000 respondents of 18 to 30 years of age. The research, conducted by a team of hospitality and human-sciences experts, finds that face-to-face communication remains the most effective way to reach Millennials, but traditional meeting formats are not the means to do so. "It is imperative to discontinue programs of straight lecture or basic PowerPoint presentations," the experts note in the report. "If you motivate the Millennial with an inspiring and fun event, they will come." According to the research, 86 percent of respondents want structured meetings and conferences, but fewer than than 50 percent like lectures. Nearly all of those surveyed (93 percent) want education with entertainment, and 86 percent of respondents said career networking is one of the primary drivers for participating in meetings. More details and the complete findings are available at PCMA.org.