Marketech Upgrades Trade Show and Event Calculator

Exhibitor training and marketing advisor Marketech upgraded its Measurement Made Easy calculator last week. The tool, designed for trade show and convention managers, expands the capabilities of the previous tool with 19 components that cover items such as rule-of-thumb budgeting, preshow promotions and cost per visitor reached. The tool can measure, store and report results on a show-to-show basis, and make year-over-year comparisons. A single-user lifetime license may be purchased online for $999.