Two industry organizations, the Association Forum and Financial & Insurance Conference Planners, have joined the Meetings Mean Business board of directors. They join the more than 60 current MMB board members that represent groups from the travel industry, major hoteliers, professional associations and destination marketing organizations.
According to Richard Harper, MMB co-chair and executive vice president at HelmsBriscoe, the Association Forum and FICP will work with coalition members to ensure that the full value of face-to-face meetings is well understood. "Association Forum and FICP will be great partners and add significant value to the work MMB is already doing," he said. "I'm particularly excited to focus on expanding our messaging and framework on the educational aspect of in-person meetings."
"We can't wait to get started engaging with the coalition," said Michelle Mason, president and chief executive officer of Association Forum. "We believe that compelling face-to-face experiences drive powerful results for our association members, and we're ready to help MMB advocate for the meetings industry as a whole."
"MMB's mission aligns perfectly with our goal of emphasizing how in-person meetings provide the best platform for learning and career-development opportunities," said Steve Bova, executive director of FICP. "While our members focus on the financial and insurance industries, the tenet that great things happen when people come together is applicable to everyone."
"The coalition remains focused on several of its hallmark programs, including Worth Meeting About and Global Meetings Industry Day," said Paul Van Deventer, MMB co-chair and president and chief executive officer of Meeting Professionals International. "We are looking forward to working with Association Forum and FICP on these programs and MMB's other initiatives to spread the industry's value story."