Lora J. Di Padova-Tannehill, CMP
American Society of Neuroradiology Being a planner in the medical field requires deft maneuvering in a Byzantine realm of rules and regulations. Among those who do it well is Lora J. Di Padova-Tannehill, CMP, director of scientific meetings for the American Society of Neuroradiology in Oak Brook, Ill., who was cited as Distinguished Meeting Professional of the Year for 2010 by the Professional Convention Management Association. M&C recently spoke with Tannehill about the award and the job.
How did it feel to be honored by your peers? It was incredible. At the awards ceremony that took place this past January [during PCMA's Convening Leaders meeting in Las Vegas], it was great to share the experience with colleagues and mentors, and my husband and brother were there, too. It's just so nice to be recognized for your hard work.
What kinds of challenges do you face that other planners don't? Well, of course much of it involves compliance with med/pharma guidelines -- and there are always more new regulations coming our way. I deal with issues like when we can use an exhibitor's company logo vs. their product logo, and making sure the materials we're creating now comply with strictures likely to be in place later.
We've reported on problems such as working around busy physicians' time constraints. That's a big one. We need to keep up with when all the other medical/pharmaceutical meetings are taking place to avoid conflicts for our attendees. Try doing that while booking five years out!
So how do you relax after a hectic day? I have a 10-year-old son, and he keeps me busy. But I especially love to garden. It's a very soothing pastime.