Logos for Less

scarf with bandWhen giving customized gifts, look at details like packaging and printing to find sneaky ways to cut costs. Janet Helm (janethelm.com) of Vancouver, British Columbia, who has created custom incentive gifts for the Coca Cola Co. and Caesars Palace, will digitally print a "belly band" (pictured) for her signature tartan scarf instead of using offset printing, a more expensive method. Another tip: Instead of embroidering logos on soft goods, use a woven label, which costs less and looks more subtle.