. Waste Not | Meetings & Conventions

Waste Not

five dollarsAnyone who tries to live an eco-friendly existence knows just how much landfill trade show swag ends up occupying. Martha Disario, a green-minded marketing expert in Sausalito, Calif. (415-235-1230; www.pacificcommunications.biz), has a better idea: Make a sign that informs people that in lieu of swag, $5 will be donated to a related charity for every business card left at the booth. If that's not alluring enough, she suggests offering a snack instead of a trinket.