CEIR Releases Study on How Young Professionals View Exhibitions

The Center for Exhibition Industry Research has released "The Power of Exhibitions in the 21st Century -- Identify, Discover and Embrace Change from the Point of View of Young Professionals." The study was conducted in two phases: through on-site interviews with 300 young professional attendees, age 20-39, at 10 business-to-business exhibitions, and through an online survey of 1,200 young professionals who attended or had the opportunity to attend any exhibition related to their career in the past three years. Among the findings: 87 percent of those polled who expect an invitation to an exhibition in the next two years said they were very likely or somewhat likely to attend. The study, free to members of CEIR and $299 for nonmembers, can be downloaded here.