The 111-room Spenglers Hotels Davos in Switzerland will be rebranded as the Hard Rock Hotel Davos in December. The recently renovated property will be further upgraded with a new spa and design touches, including Hard Rock's signature musical décor and memorabilia. The centrally located hotel is within walking distance of ski lifts and museums, as well as the city's convention center, golf course, Vaillant Arena and train station.
"As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe," said Dale Hipsh, senior vice president of hotels for Hard Rock International. "Famed for its pristine climate, cultural offerings and vibrant entertainment scene, Davos is a distinguished destination that draws in tourists from all over. We feel Davos aligns perfectly with the brand and are thrilled to bring the Hard Rock Hotels experience to the region."
The property has three conference rooms and an on-site historical chapel available for private concerts and events. Food-and-beverage options include a restaurant, a lobby bar and a rooftop bar offering breathtaking 360-degree views of the mountains and city.
"We are very pleased to welcome the Hard Rock Hotel team in Davos," said Alessandro Lardi, president of the board of directors of International Hospitality Service AG, which owns the property. "We launched our hotel and residence complex in 2016 and since then have been looking for a strong renowned brand for our properties."